← Concepts
Hero concepts · 3D · 24 Sep 2026

The 3D hero lab

The 3D entrance gives ENTRi a signature first impression: a physical object you meet before you read a word. Every variant loads poster-first, so the page is instant, and it falls back gracefully to a still on phones and for anyone who prefers reduced motion.

11 variants2 logo concepts + 2 families + 5 newPoster-firstPrivate previews · noindex
New · after the call with Kim

The infinity logos

Kim's favourite effect, machined tiles with a neon glow, rebuilt as ENTRi's own logo in two directions. Both are original geometry and code, and ready to drop into the Signal landing page.

The infinity mark lockup: tiled chrome infinity with the entri wordmarkA
New · after the call

The infinity marklogo · mark + wordmark

A new ENTRi Club lockup: a tiled ∞ mark on the left, "entri." with a neon dot on the right. Switch between the horizontal ∞ and the upright "8". Includes a flat SVG version for favicon and print.

TryHover to disturb · click or tap to expand · switch ∞ / 8

The entri wordmark built from chrome tiles with an infinity-shaped eB
New · after the call

entri in machined tileslogo · wordmark

The current "entri." wordmark built from machined tiles, with an infinity-shaped e, as Kim asked. A toggle switches back to the classic e.

TryHover to disturb · click or tap to expand · Infinity e / Classic e

Family 01

The Threshold

A gate of two stone slabs with a bronze seam. You lean in, it parts: the club as a place you are let into.

Threshold v4 poster01 · v4
Live preview

The Threshold v4iteration · worktree

The next iteration of the gate, with defect fixes from rounds 6–7. The live link is an earlier lane snapshot; local is the latest.

TryMove to lean in · click to part the gate

GLB 326,520 B · 6,742 tris · 4 materials

Family 02

The Logotype

The word itself as a gold object: “ENTRi” traced from the brand mark, with the green full stop. The letters drift, part and reassemble.

ENTRi 3D logotype in warm gold03
Live preview

Logotypewarm gold · original

Warm gold letters with idle float and scroll-driven motion.

TryHover or tap the letters to split them

GLB 159,788 B · 7,464 tris · 2 materials

ENTRi logotype in darker jewellery gold04
Look-dev candidate

Logotype · jeweljewellery gold proxy

Satin caps with polished rims and every letter cleanly separated. Poster-to-live handoff is not yet at target.

TryHover or tap to split · swipe past it on a phone

GLB 144,684 B · 3 materials · 7/7 letters separate

ENTRi logotype, phone framing05
Candidate

Logotype · touch fixoriginal look, phone scroll fixed

Same look as the original; a vertical swipe on the logo now scrolls the page. Awaiting a check on a physical phone.

TryOn a phone: swipe up over the logo, then tap it

Look unchanged from 03

New · today

Five fresh directions

Five live concepts made today in the new palettes, to widen the choice before the next round. Both run on real three.js and fall back to a still with reduced motion.

The Passage: receding arches lit violet06
New today

The Passageconcept · portal

A corridor of receding arches in violet light that draws you inward.

TryOpen it and move through the arches

1,000 seats: a sphere of 1,000 points, 100 lit07
New today

1,000 seatsconcept · constellation

A field of 1,000 points, the first 100 lit: the Founding 100, made visible.

TryOpen it and find the lit hundred

The Colonnade: five stone columns in a limestone hall08
New today

The Colonnadeconcept · five pillars

Five stone columns in a quiet limestone hall. Scroll past each one: Network, Deals, Intelligence, Investments, Events.

TryScroll or tap to walk the colonnade

The Seal: an oxblood wax seal with guilloché rings09
New today

The Sealconcept · private-bank

A heavy oxblood wax seal with guilloché engraving. Membership as a sealed commitment, reviewed personally.

TryScroll or tap to turn and press the seal

Across Borders: an indigo globe with glowing arcs10
New today

Across Bordersconcept · Club → International

A dot-matrix globe with arcs of light going out from one origin. The Club as the way into a life across borders.

TryScroll or tap to light more routes

Side by side

Comparison sheets

Logotype original and jewel proxy compared at 1440 px
LogotypeOriginal (warm gold) against the jewel proxy, 1440 px viewport.
Engineering rails

Built to stay light

  • Poster-firstA pre-rendered still paints instantly; it stays up until the first live frame is drawn, then crossfades.
  • GLB ≤ 340 KBModel budget per scene, with ≤ 4 materials.
  • ≤ 40,000 trianglesEvery variant measured so far sits well under it.
  • DPR ≤ 2A phone at DPR 3 renders at 2: sharp, but half the pixels.
  • Reduced motion → stillNo runtime or model is fetched; the poster is the page.
  • Phones → still by defaultCoarse pointer and data-saver get the still; ?3d=1 opts in. Paused when off-screen.
VariantGLBTrisMaterials
Threshold v4326,520 B6,7424
Logotype159,788 B7,4642
Logotype · jewel144,684 Bnot recorded3

Figures from the lane status reports (18–23 Sep). Honest caveat: the runtime bundle is about 159 KB gzipped (three.js included), above the older 80 KB aspiration. None of these variants is approved for the public site; Victor and Kim sign-off is still owed.