3D hero lab →  ·  Proposal →
Branding kit · three directions

Same club. Four new rooms.

New after the call with Kim: D · Signal, his favourite Passage layout in the charcoal and acid-yellow palette he picked. It includes the new infinity logos and his feedback on the copy. Below it are the original three design systems that take ENTRi out of the bronze cigar lounge. Each one is applied to the full Founding 100 application page, with the live copy, the live offer and the live application form unchanged. The logo, the serif-plus-sans pairing, outline buttons, eyebrow lines and the light/dark rhythm all carry over. Palette, type and mood are what change.

Moving from Cognac lounge (current live site) #0e0a08 #a05a20 Cormorant Garamond + DM Sans
Waitlist open · Founding 100
A family
of builders.
Apply for the waitlist →
Concept D · After the call Kim's direction

Signal

Why it converts: it keeps the Passage layout Kim chose and moves it into the machined-metal, "a little bit neon" palette he loved. The 3D infinity mark gives it a wow moment without slowing the page, and a light mode keeps it readable in the sun. His notes are all in: no "brotherhood", the code set in stone, the banknote texture, one pop-out founders arch and a stronger close.

#0f1113Ink · base
#24282bGraphite
#f2f200Acid · accent
#f2f1e8Paper · text/light
#8b9096Steel
#b9bbb3Mist
#16191bInk 2
#7a7a00Olive · accent on light
Type
Inter Tight display · Inter UI · Instrument Serif for emphasis only
Accent
Acid yellow for fills with dark text (pill buttons, the dot, highlights). Olive for thin lines in light mode.
Form
Pill buttons, 16px cards, hairline borders. A light/dark toggle that remembers the choice.
Motion
Shine sweeps, a slow pulse, a 3D mark that travels on scroll, and a section rail that fills as you read.
Logo
Infinity mark + "entri." + CLUB pill. See the 3D lab for both infinity logos.
Open the application page →
Waitlist open · Founding 100
A brotherhood
of builders.
Apply for the waiting list →
Concept A · Modern quiet wealth

Quiet Capital

Why it converts: money that doesn't announce itself. The page holds back and the reader leans in. Nothing on it reads like a pitch, and to a founder who has been sold to a thousand times, that restraint is the pitch.

#f2efe8Bone · base
#e7e2d8Oat · alt
#16181aGraphite · ink
#4c5b45Loden · accent
#6d6b66Muted
#cfc9bdHairline
#8a977fLoden on dark
#212428Graphite 2
Type
Instrument Serif display · Instrument Sans UI
Accent
Logo dot, eyebrow lines, focus rings, link underlines. Never a fill.
Form
Radius 0. No shadows; depth comes from 1px hairlines and whitespace. Buttons are ink outlines that fill on hover.
Motion
Slow and quiet: a 12px fade-rise over 700ms. Nothing loops.
Rhythm
Light-first: bone and oat sections, with graphite for the code and non-profit beats.
Open the application page →
§01
Waitlist open · Founding 100
A brotherhood
of builders.
Apply for the waiting list →
Concept B · Private-bank precision

Private Ledger

Why it converts: founders who distrust salesmanship trust structure. Numbered, ruled and exact, the Founding 100 terms read like a statement of account rather than an offer. The tone is institutional, the way a private bank is.

#0b1220Navy ink · base
#111a2cNight · alt
#f1ece2Ivory · text/light
#b23a44Seal · accent
#aab3c0Sterling · rules
#7d8797Muted
#2a3448Slate · ink on ivory
#8e2530Seal on ivory
Type
Newsreader display · IBM Plex Sans UI · Plex Mono figures
Accent
Wax-seal oxblood on the logo dot, section indices (§01–), key-figure underlines and focus rings.
Form
Radius 2px. A visible ledger grid of 1px sterling rules, no soft shadows. Outline buttons in uppercase Plex.
Motion
Precise and mechanical: rules draw left to right and figures settle into place in 200–500ms.
Rhythm
Navy-first, with ivory statement sections for the non-profit pledge and the gate.
Open the application page →
Waitlist open · Founding 100
A brotherhood
of builders.
Apply for the waiting list →
Concept C · Club → International bridge

Passage

Why it converts: the club reads as a threshold that lights toward ENTRi International. The familiar Cormorant voice carries the brand's warmth across, while the night-indigo palette borrows International's blue-violet. Membership and the next step, going international, start to look like one journey.

#0d0e1cIndigo night · base
#151833Deep · alt
#455bb1INT violet · light
#8e9be0Violet lt · accent
#ece3d4Sand · warm bridge
#c9cdf0Haze · secondary
#23264aDusk · ink on sand
#8a8ba8Muted
Type
Cormorant Garamond display · DM Sans UI (kept for continuity)
Accent
Light, not paint: a horizon glow, a threshold arch echoing the 3D hero, and a violet dot and lines.
Form
Pill buttons, 16px cards, glow-only shadows (0 0 60px violet at 25%). Outline discipline kept.
Motion
Slow and luminous: glows breathe on an 8s cycle, 16px fade-rise over 900ms, and the arch drifts with scroll.
Rhythm
Night-first, with sand "daylight" sections for the non-profit pledge and the gate.
Open the application page →
What stays constant in every direction

The ENTRi rails

  • Text logo system: entri + accent dot + CLUB label
  • Serif display paired with a clean sans for UI
  • Outline-first buttons in the brand colours, with no hard-sell colour (concept A tests one solid primary CTA)
  • Tinted blacks and whites; never pure #000 or #fff
  • Eyebrow lines and the alternating dark/light section rhythm
  • The live copy, offer and application form: same fields, same CRM relay
  • Phone-first at 390px; motion switches off for reduced-motion users
  • Nothing invented: no fake scarcity, testimonials or numbers
Also in this pack

The rest of the work

The 3D hero labEvery 3D entrance built so far, plus two new concepts from today→ Partnership proposal, v3ENTRi Club × Axel Toll, the upgraded pitch page→ 5-day welcome sequenceSoap-opera emails for new applicants, Day 1–5 drafts↗ 3D hero: The ThresholdInteractive arches that part on click and lead to the keyhole↗ 3D hero: The LogotypeDimensional ENTRi letters that split on hover or tap↗