A complete first impression
The Club's positioning is distinctive and real. An equally considered journey, from first page to first conversation, lets that clarity do its full work.
Private partnership proposal · confidential
I build the system around the Club. The Club stays yours.
I build the pages, the welcome sequence and the application flow. You keep the brand, the members, the data and the direction. I earn only from ENTRi International profit on Club-member conversions, never from club dues.
Why now
Nothing here is broken. That's the point.
The foundation Kim and Victor built deserves an acquisition and operating layer made with the same care.
01 — The room
A private room, run on principle.
- InviteA private, invite-only network for founders, investors and operators.
- €100A year for the Founding 100, locked for life.
- 100%Reinvested. Non-profit by design.
- 1,000Members, and not one more. The cap is deliberate.
- 48hEvery application is reviewed personally by Kim & Victor.
02 — The opportunity
The brand is clear. Now the journey can match it.
An owned operating rhythm
Interest, applications, follow-up and handoffs run as one coherent system: visible, reviewable and easy to hand over.
Sharper tools to act on
Stronger copy, a well-made value resource and connected workflows make a credible brand easier to understand, trust and act on.
The idea
A threshold, not a funnel.
Every step a founder takes toward ENTRi should feel like the Club itself: considered, personal, and reviewed by people.
03 — The connected system
One line, from the brand to the member.
- 01
Brand
ENTRi · owned
Kim and Victor's voice, standards and direction. Everything starts here.
- 02
Page
landing · application
The Club, clear from the first read, with a respectful way to apply.
- 03
Value resource
lead magnet
Something genuinely useful that earns attention before asking for anything.
- 04
Qualified conversation
reviewed · owned by ENTRi
Applications land in the CRM with attribution. Kim and Victor decide.
- 05
Member & client journey
owned by ENTRi
Welcome sequence, onboarding and the Club itself.
- 06
Sister brands
when a member needs them
ENTRi DK for Danish accounting and tax. ENTRi International for relocation and offshore.
The Club relationship stays with ENTRi throughout. The brand, the members, the data and the roster are owned and governed by Kim and Victor. The system serves that relationship; it never replaces or claims it.
04 — What gets built
From page to operating rhythm.
Four stations, each with a concrete outcome. Phased by review, not by artificial deadlines, and finalized together before work begins.
Offer & message architecture
The Club story and the decision journey: page hierarchy and language that carries ENTRi's character from first read to first conversation.
Premium conversion surfaces
The upgraded Club page, the value resource and the copy around them, in ENTRi's voice and at ENTRi's standard.
Workflow & automation layer
Capture, CRM, a 5-day welcome sequence, follow-up and reporting, so nothing depends on memory and everything can be reviewed.
Launch, learn & iterate
QA, a clean handover, an evidence review with Kim and Victor, and the next improvements, decided together on real signal.
ShippedThe application relay into the GHL CRM, with attribution.
In buildThe pages, the 5-day welcome sequence and the 3D threshold hero.
Scope is finalized together in the working session. Tools, platforms and integrations are proposed, not presumed.
05 — Who owns what
What stays yours. What you get.
Kim & Victor · ENTRi
What stays yours
- The brand, voice and creative direction
- The members and every relationship with them
- Member data and the Club roster
- The direction, and every final decision
Axel · Funnel Profits
What you get
- The Club pages and the copy on them
- A 5-day welcome sequence
- The application relay, already shipped to the GHL CRM with attribution
- The 3D threshold hero
Together
The decisions
- Final scope and the written agreement
- Approval gates and review rhythm
- Progress reviews and evidence checks
- Next-phase decisions
06 — The proposal
Here's what I'm proposing.
Three parts. Kept simple on purpose.
01
Confirm
We confirm the partnership, and finalize the build together.
I don't want to hand you a fixed scope from the outside. We agree that we're doing this, then settle the build in one working session, all three of us, and put it in writing before anything is built.
- ScopeWhat gets built first, and what deliberately waits.
- OwnershipEvery account, domain and asset in ENTRi's name.
- AttributionHow a Club member's move to ENTRi International is recorded and reported.
- RhythmWhat gets reviewed weekly, and who approves what.
02
The split
My upside lives where the system creates new value.
25%To me
of the profit on ENTRi International revenue from Club-member conversions.
0%To me
of club dues or membership fees. I take nothing from the non-profit club economics.
The Club stays non-profit and 100% reinvested. I only earn when a member chooses ENTRi International, and that work turns a profit.
03
The prepay
One prepay, credited back in full.
$1,500prepaidYou prepay $1,500 to cover AI usage. It funds a dedicated second AI subscription, so I can go all-in on the ENTRi build and marketing without rationing the other projects that draw on the same token budget.
- i.
You prepay $1,500
It covers AI usage for the ENTRi build and marketing, on its own subscription.
- ii.
I go all-in
Full capacity on ENTRi, without limiting my other projects.
- iii.
It's credited back
Against my profit share from the first Club → International conversions. You pay nothing further until it's recouped from generated profit.
Next step
Let's confirm it and book the working session.
Everything else we decide together, in writing.